News Corp Australia appoints new director of e-commerce

News Corp Australia has appointed Kogan senior executive Adam Kron to the newly-created position of director, e-commerce.

The announcement:

News Corp Australia today announced the appointment of one of Australia’s preeminent online retail experts, Kogan senior executive Adam Kron who joins as its inaugural director, e-commerce. Mr Kron has a proven track record of success at various stages of start-up and growth businesses including key roles across four leading Australian e-commerce businesses.

Before his stint as Kogan’s director of growth Mr Kron served as executive general manager and chief strategy officer at The Catch Group, now part of Wesfarmers . He has also served in similar roles at Temple &  Webster, prominent in the e-commerce home category.

News Corp Australia’s chief financial officer Michael Ford said Mr Kron would bring a deep level of expertise to help coordinate and expand News Corp Australia’s existing e-commerce operations to build on the company’s commitment to be client-first and audience-led.

“Adam will bring his considerable experience to help us use our data smarter to deliver razor-sharp and niche consumer insights on behalf of clients and to create unique and differentiated experiences to benefit our audiences,” Mr Ford said.

“Audiences are increasingly purchasing online and are looking for confidence, convenience and speed of transaction in the type of trusted environments we provide.”

Mr Kron said he was excited to join News Corp Australia.

“News Corp Australia’s unrivalled connection with Australians through its audience reach and commercial affiliates creates an outstanding opportunity to create the nation’s leading e-commerce destination.”

Source: News Corp Australia media release