News Corp Australia enters strategic data partnership with Productreview.com.au
News Corp Australia has joined forces with consumer opinion platform Productreview.com.au in an agreement which will see the media business use the platform’s data sets to enhance News Corp’s audience targeting.
The partnership will also be used to improve the publisher’s campaign activation platform, News Connect.
Photography by andre&dominqiue
Productreview.com.au provides a platform where consumers can rate and review services and products, and reports a unique audience of 2.2m, according to the July 2019 Nielsen Digital Content Ratings.
News Corp Australia general manager data solutions, Suzie Cardwell, said the data sets News Corp will receive from the agreement are powerful.
“Our exciting new partnership with ProductReview.com.au provides us with powerful data sets to further enhance the quality of News Connect’s targeting.
“This data enables us to create audience segments for people who are actively in-market for particular products across a whole range of categories, from appliances, home products and services, to health and beauty, automotive and travel and accommodation.
“These are highly valuable intenders. They are consumers who are researching particular products, indicating they’re in-market for their next purchase. The partnership allows marketers to target these consumers through the News Connect platform across the News Corp network.
“Data partnerships like this one enrich the view we have of our audiences, allowing us to enhance our understanding of where they are in a product purchase journey. They help us provide our marketing partners with qualified targeted audiences to dramatically improve marketing effectiveness and deliver outcomes.”
Productreview.com.au business development manager, Renee Xie, said the platform was very excited to be working with News Corp Australia.
“We’re very excited to be working with News Corp Australia to help brands deliver more relevant messages to consumers through News Connect.”
News Corp also harvests data from its digital network and partners, including Skyscanner, Near, realestate.com.au, Fox Sports, Ticketek Entertainment Group (TEG) and Quantium.
The partnerships give News Connect access to a reporter two billion consumption signals across 12 million unique users.
“What’s a data?”
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This is one form of data point. A log of your device ID as you commented. You’ll fit nicely in the Luddite audience.
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This is one form of data, a cookie in your browser as you commented, then a log of your device ID from an app shared with live ramp et al. You’ll fit nicely into the Luddite audience pool.
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I thought News was full of Luddites – doesn’t that make you part of the same audience?
You should wash your hands, you’re putting newspaper ink everywhere!
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