News Corp launches National Reconciliation Week campaign

News Corp Australia has launched a campaign – involving digital advertising and two weeks’ of print ads across 16 newspapers – in support of National Reconciliation Week, which runs from 27 May to 3 June.

Themed ‘In this together’, National Reconciliation Week’s official community service announcement will also be produced by Sky News, and broadcast across Foxtel and all other TV networks.

The campaign celebrates the 20th anniversary of the Walk for Reconciliation, which saw hundreds of thousands of people in 2019 walk across the country’s bridges to call for unity and reconciliation, supported by the message ‘We were in it together then, we’re in this together now’.

News Corp said that participation will occur virtually this year due to COVID-19, and encouraged people to show their support for the panel discussions, film screenings, and online concerts to be held throughout the week.

“National Reconciliation Week is a chance to unite Australians even while isolated and to reflect on what reconciliation means to all of us. This year is a great opportunity to participate virtually and we encourage everyone to get involved,” News Corp Australia’s community ambassador, Penny Fowler, said.

“News Corp Australia’s vision is to make reconciliation everyone’s business. Reconciliation happens every week of the year and we’re committed to celebrating the successes of Aboriginal and Torres Strait Islander peoples, to shine a light on the injustices and to lead and shape the debate around reconciliation.”

Reconciliation Australia’s chief executive, Karen Mundine, added that this year’s theme, ‘In this together’, takes on a new meaning in the context of COVID-19 lockdowns and social distancing measures

“As this year’s National Reconciliation Week theme says, we are ‘In this together’. That theme is resonating now in ways we could not have foreseen when it was developed last year, but it reminds us whether in a crisis or in reconciliation, we are all in this together,” Mundine said.

“This year’s NRW 2020 will be entirely online, a way of life we have all become very familiar with in the past couple of months.

“We are launching on Wednesday 27 May by asking everyone to take to social media to acknowledge the Traditional Owners of the Country so we can all be in this together, even when we’re apart physically.”


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