Falling dollar sees further decline in News Corp Australian newspaper revenues
News Corp has revealed further revenue declines in its Australian newspaper operations, although the company has blamed the falling Australian dollar for much of the loss, which is reported in US dollars.
Revenues for the Australian operation fell 8 per cent according to quarterly results released today. Globally its newspaper revenues fell by by $89 million, or 6 percent. the company’s local newspapers, which include The Australian and The Daily Telegraph, have recorded sharp declines in revenue for a number of years running.
While the company admitted to “modest advertising revenue declines” in Australia the bulk of the decline was attributed to the weakening Australian dollar which has fallen back significantly in the last six months agains the US dollar.
While overall revenue rose to $2.28 billion, a 1.9 per cent increase, from $2.24 billion in the previous year for the quarter ending December 31 overall profits fell by 5 per cent to $142 million, down from $150 million in the previous year.The company’s quarterly statement also said the newspaper revenue decline was due to weakness in the UK advertising market, negative currency fluctuations and less revenue from free standing insert products in the US market. Total segment advertising revenues declined by 9 per cent.
Hey News & Fairfax… Lower your rates!
The proofs in the pudding!
No I don’t want to pay $1k for a half page, its just not worth that much!
Why is that every time the Australian newspaper revenue goes backwards (ie every time they have released their results for the past few years), it’s blamed on the falling aussie dollar? Yet these “currency fluctuations” are never cited as a factor when profits/revenue rise (admittedly, it’s been a long time since that happened in the case of the Aussie papers). And whenever the Aussie $ has been on the rise – as it was in 2012 – News Corp never talks about how this has effectively inflated reported revenues from the Australian papers . So, whenever profits fall, blame ‘currency fluctuations. Whenever they rise, cite brilliant business acumen and tike all the credit
People will read this and still confuse lower revenue due to reporting in USD$ with less advertising revenue – They’re just going through both at the same time. Downside of the reverse problem being that if the dollar goes the other way international advertisers will effectively spend less here.
What happened to those “green shoots” of recovery in the advertising market for its Australian newspapers reported in The Australian last August?
@media madam it’s great to see you value journalism..