News Corp campaign thanks front-line retail staff for their work during COVID-19

Newsagents, and supermarket, convenience store, and petrol station staff are among the front-line workers News Corp thanks in its latest print campaign.

The ‘Thank You’ campaign launches today across the company’s regional and metro newspapers and will run for a week in recognition of the workers ensuring newspaper customers have had “access to crucial coverage during the pandemic”.

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“Beyond the newsroom, there is a network of extraordinary people who work tirelessly through the night and into the dawn to ensure that our papers are printed, transported, sold or delivered to the 2.8 million Australians who turn to us for trusted news and information,” News Corp Australia’s chief operating officer of publishing, Damian Eales, said.

“Like our journalists and print centre employees, these distribution and retail workers – such as newsagents – are among the unrecognised people who stayed on the retail front-lines, determined to help keep Australia informed and connected.”

Eales wants to say ‘thanks’ 

The print ad reads, in part: “While the world held its breath, there were many who stayed on the front-lines keeping us updated with the latest information.

“They worked through the pre-dawn shifts preparing deliveries, and around the clock ensuring that our websites kept you posted with breaking news.”

Eales added that journalists, print centre workers, distribution truck drivers, and retail workers are “the vital force we rely upon to ensure that news can continue to reach thousands of communities across our nation, and help to share the amazing stories that our journalists uncover.

“To them, we say thank you for your dedication and commitment.”

The ‘Thank You’ campaign follows the launch of the media company’s National Reconciliation Week campaign earlier this week.


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