News Corp to extend Confidential brand to other Australian news titles

News Corp Australia has decided to spread it’s celebrity and entertainment news Confidential brand to all its metro titles. 

The announcement:

News Corp Australia has extended its Confidential brand to become a national, multi-platform entertainment product with presence in the The Daily Telegraph,Herald Sun, The Courier-Mail, The Advertiser (Adelaide) and PerthNow.

Last week, PN Confidential went live in Perth completing the national digital roll-out of the brand following the progressive launch of Sydney Confidential, HS Confidential, Q Confidential and Adelaide Confidential online over the last couple of months.

News Corp Australia’s group director – sales Fiorella Di Santo said: “Confidential’s national roll-out gives advertisers a powerful, multi-platform entertainment destination. The brand’s foray, not only across the country, but digitally too means that we are able to ‘own’ the entertainment conversation throughout the day through interactive and highly visual content.

“Sydney Confidential has proved a successful formula with the right mix of celebrity, lifestyle, fashion and music. We’ve seen this formula replicated and localised in Melbourne, Adelaide, Queensland and now Perth to great success. The opportunity for us in this space is huge and I have every confidence that we will be able to build on this success to create a meaningful environment for readers and advertisers alike.”

With the tagline ‘More stories, more pictures, more videos’, Confidential will cover all things entertainment including:

  • The latest breaking celebrity and entertainment news and gossip
  • Exclusive interviews with stars of the small and big screen, musicians and socialites
  • Galleries of celebrities from the latest events and photo shoots

News Corp Australia’s group director – editorial Campbell Reid said: “Led by some of the nation’s most well-known entertainment reporters, Confidential inThe Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide) and PerthNow has one big ambition – to become the #1 national entertainment brand in Australia, dominating all things ‘celebrity’ seven days a week.

“Whether it is escapism or fascination, the appetite for celebrity goss and entertainment never falters. It’s exciting to be bringing Confidential nationally and digitally for all Australians to enjoy anytime, anywhere.”

The high-profile Confidential writers are: Annette Sharp, Ros Reines, Christine Sams, Briana Domjen and Jonathon Moran in Sydney; Luke Dennehy, Nui Te Koha, Alice Coster, Julie Kiriacoudis and Jackie Epstein in Melbourne; Stephanie Bennett, Nathanael Cooper and Kris Crane in Queensland; Antimo Iannella, Anna Vlach, Matt Gilbertson and Jessica Galletly in Adelaide; and Gemma Walsh, Kristy Simonds and Linda Parri in Perth.

Over the years, News Corp Australia’s entertainment Confidential writers have broken some of the country’s most notable stories including:

  • Meatloaf’s confession that AFL bosses are jerks and that his critics are “butt-smellers”

  • The sudden and sad death of model and TV presenter Charlotte Dawson

  • The much talked about ‘Choppergate’ scandal in Brisbane

Source: News Corp Australia Media Release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.