News Corp, Fox Sports and Nova Entertainment launch media for equity fund
News Corp has partnered with Fox Sports and Nova Entertainment to establish a dedicated media for equity fund that aims to provide a boost to start-up businesses hoping to become a household brand.
The Scaleup Mediafund will give Australian start-ups access to an advertising and marketing inventory to take their message to an audience in exchange for equity.
News Corp Australasia’s executive chairman Michael Miller said in a statement: “There is a tipping point for all growing companies when they need to spread their message more widely to take the next step in their success. We believe in Australian ingenuity and we are delighted to be able to offer Australian innovators the opportunity to take their business to the next level.
