News Corp hires MediaCom’s head of strategy as GM campaign solutions
Newsamp, the integrated campaign solutions arm of News Corp Australia, has appointed ex-head of strategy at MediaCom, Tyler Greer, as GM client strategy and solutions VIC, SA and WA.
Greer will lead the Newsamp teams in Victoria, South Australia and Western Australia to provide strategic and bespoke integrated partnerships. He will also oversee strategy, solutions, insights and project management functions.
Tyler Greer
Prior to MediaCom (soon to be EssenceMediacom) Melbourne, Greer was the global director of sales strategy for digital media platform, Exponential Interactive.
Newsamp executive general manager Renee Sycamore said: “Tyler’s leadership, industry and commercial experience will be invaluable to the Newsamp teams in Victoria, South Australia and Western Australia,” said Sycamore.
“I look forward to working with him to identify new business opportunities and provide our clients with results-driven marketing solutions.”
Greer said: “I am really thrilled to be joining the Newsamp team at News Corp Australia. I’ve been blown away not just by the strength and breadth of brands across the business, but the audience data that makes strategic integration that much more effective for our clients.
“The team is smart, energetic, and producing great work. I can’t wait to see how we can push the work even further for our clients.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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Excellent
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Tyler is great – a sharp thinker and great perspective of the industry and the environment around it. Great work News!
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