Kmart celebrates festive spirit in first campaign since returning to Dentsu Creative

Kalila Welch

October 25, 2022 8:12

Kmart has launched its first work since returning its creative account to Dentsu Creative in September, highlighting the retailer’s extensive festive range for its 2022 Christmas campaign.

Last month Mumbrella revealed that the agency was reunited with the brand two years after ending its nearly 10 year partnership, moving ahead with DDB as its creative agency of record in June 2020.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

Christmas Dentsu Dentsu Creative Frankie Swithinbank Kmart Rennie Freer Trent Hendrick

1 COMMENTS

Diane Daley. 25 Oct 22

Why would you promote a Xmas jumper when it is summer at Xmas.???

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Kmart celebrates festive spirit in first campaign since returning to Dentsu Creative

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