News Corp increases cover price and digital subscription rates for The Australian
News Corp’s national broadsheet The Australian has upped its newspaper and new digital and weekend bundle subscription rates, with CEO Nicholas Gray asserting the paper “continues to represent exceptional value”.
The Australia’s newspaper retail prices have gone up from $2.50 on weekdays to $2.70, with the Saturday edition rising from $3.30 to $3.50.
“We are sustaining our investment in high quality unique journalism, including the launch of The Australian Business Review since our last price rise, and believe our newspapers continue to represent exceptional value,” Gray told Mumbrella.
Gray
New digital and weekend bundle subscriptions are now pegged at $8 a week, with a $4 per week introductory offer for three months. The six day bundle has also risen to $16 per week, with an $8 per week introductory offer.
Existing subscribers are not impacted by the changes.
“Our digital membership base is above 70,000 and continues to grow, fuelled by exceptional content and an array of new products including a new edition app for the iPhone, and our in demand rewards program – The Australian Plus. We expect to continue to attract new members at this new price point,” Gray said.
The July Standard Media Index (SMI) numbers saw media agency spend across newspapers plummet by 29.4 per cent to $47.2m, $19.6m less than they took in July 2014. Those figures cover just hard copy ads and do not cover direct sales.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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their funny
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Seventy whole thousand huh? Wow.
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it’s unique journalism all right
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Obligatory comment about not wanting to pay for right wing propoganda number 4
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@Nic – *they’re
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High quality unique journalism? Exceptional content? It’s September 1st, not April 1st.
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does that mean they’re lifting the quality of their journalism??
What a joke, they’re losing money raising the price won’t fix ruperts mess.
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70,000? PR’s would be better off briefing a reasonably well followed twitter feed than the OZ
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I love sitting down with a nice cup of tea in the morning with a great newspaper, said no one under the age of 25 / 30 ever.
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@UpChuck kiss my dyslexic ass
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Anyone who uses unique in their quote to justify their actions is privately shi**ing themselves.
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There was a time, many years ago, when The Australian was an excellent newspaper. Unfortunately over the past decade it has become a sad shadow of what it once was. It is a shame because Australia needs a national newspaper (or two). But there is no doubt there are people who are politically alined to the right, who will pay for this second rate product.
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@Rag Reader. Every now and then you come across a salient point that nails the subject lock stock and barrel. Today yours was it. I’ve framed it.
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Actually, Lindsay, The Australian has had a remarkably consistent reputation. I remember 20 years ago, my boss – a former Trot – complaining of “those idiots at The Australian”. Conversely, those on the right tended to like it, unless it went off on one its peculiar enthusiasms such as Australia becoming a republic. The paper that really has changed over time is the SMH. Once the quality paper par excellence, it degenerated into a tabloid in broadsheet clothing, and now it doesn’t even have that modest figleaf. “How teenage friends affect our health”, anyone? Or ” Most embarrassing masturbation stories”?
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You are right Paridell in writing about the decline of the SMH. That started about 25 years ago. It went from being one of the best newspapers in the world to something less in just a few years. The Australian on the other hand struggles on. It should be the best newspaper in Australia. There are times when it does have some of the best journalism in the country. However it gets lost in mad right politics, which take away from the quality and reduces its readership. It could be a great paper of the right, it could be a quality paper which was a must read, it could make good profits; I wish it did all those things, but it does none and limps along relying on Murdoch for survival.
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And the over 40’s cant read it with bad eye sight
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Where I get to payment for new paper weekly
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