News Corp increases cover price and digital subscription rates for The Australian

The AustralianNews Corp’s national broadsheet The Australian has upped its newspaper and new digital and weekend bundle subscription rates, with CEO Nicholas Gray asserting the paper “continues to represent exceptional value”.

The Australia’s newspaper retail prices have gone up from $2.50 on weekdays to $2.70, with the Saturday edition rising from $3.30 to $3.50.

“We are sustaining our investment in high quality unique journalism, including the launch of The Australian Business Review since our last price rise, and believe our newspapers continue to represent exceptional value,” Gray told Mumbrella. 



New digital and weekend bundle subscriptions are now pegged at $8 a week, with a $4 per week introductory offer for three months. The six day bundle has also risen to $16 per week, with an $8 per week introductory offer.

Existing subscribers are not impacted by the changes.

“Our digital membership base is above 70,000 and continues to grow, fuelled by exceptional content and an array of new products including a new edition app for the iPhone, and our in demand rewards program – The Australian Plus.  We expect to continue to attract new members at this new price point,” Gray said.

According to the most recent figures from the Audit Bureau of Circulation, The Australian had a weekday circulation of 101,615 for the April to June period, while the masthead’s digital weekday subscriptions stood at 70,698.

The July Standard Media Index (SMI) numbers saw media agency spend across newspapers plummet by 29.4 per cent to  $47.2m, $19.6m less than they took in July 2014. Those figures cover just hard copy ads and do not cover direct sales.

Miranda Ward

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