News Corp launches new ‘hyperlocal’ news personalisation initiatives after detailed research project

Zanda Wilson

March 29, 2021 9:29

News Corp has rolled out updates to the way Australians can personalise their local news services, with the launch of My News Feed and My Local as part of new ‘hyperlocal’ technology.

The two new initiatives are part of a technology suite developed over the past year following a detailed research project by News Corp to discover what audiences from across Australia and the globe expected from news web, app and mobile sites.

They are aimed at improving how audiences receive their news on the things they care about most. Executive chairman Michael Miller said the initiatives build News Corp’s tradition of delivering audiences and commercial clients with the stories that matter.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.