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News Corp launches new ‘hyperlocal’ news personalisation initiatives after detailed research project

News Corp has rolled out updates to the way Australians can personalise their local news services, with the launch of My News Feed and My Local as part of new ‘hyperlocal’ technology.

The two new initiatives are part of a technology suite developed over the past year following a detailed research project by News Corp to discover what audiences from across Australia and the globe expected from news web, app and mobile sites.

They are aimed at improving how audiences receive their news on the things they care about most. Executive chairman Michael Miller said the initiatives build News Corp’s tradition of delivering audiences and commercial clients with the stories that matter.

Miller said: “We’re really combining old-fashioned boots-on-the-ground reporting with the very best technology we believe is available in today’s media market.

“These innovations deliver subscribers all the news they want, how they want and when they want seamlessly across all devices, whether it’s hyperlocal, state or international news.”

The My News Feed feature allows users to tap a Follow button above any story headline across News Corp publications. Once pressed, the topic or journalist is placed into the subscriber’s news feed and syncs across all devices.

Meanwhile, My Local allows users to search news by postcode. Miller said the feature will benefit regional and community journalism in particular.

“We’re continuing to support local and regional journalism by enabling readers to get to those stories in a number of ways – through the strap on the homepage, through dedicated pages for each local and regional masthead, through the ability to follow these mastheads and to follow their favourite local and regional journalists.

“Whether you’re in Gympie or Grafton, Byron or Bundaberg, you’ll be able to tune in to the latest news locally or from across the network to follow what’s happening in your community.”

Miller added; “We’ve repositioned ourselves to ensure we’re less complex for audiences and advertisers and we’ve done this through our targeted investment in digital innovation.

“My News Feed and My Local provide consumers with a frictionless and personalised experience and is a significant step in realising our digital future.”

The capabilities are being rolled out across News Corp online mastheads, mobile sites and shortly, the apps for state-best, regional and community titles.

CTO, Julian Delany, said the rollout would make the mastheads less congested and more user-friendly.

“Our technology is nuanced enough so that you can, for example, get stories about specific subtopics such as Collingwood Football Club but ignore all other AFL coverage.”

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