News Corp launches new free print publication in Adelaide

the City cover

News Corp Australia has announced the launch of a new free weekly newspaper that will service Adelaide, with the first edition set for release tomorrow.

The lifestyle publication, titled The City, will be edited by Kara Jung and have a circulation of 25,000 and the 48-page paper replaces City Messenger, an online and print publication that was delivered free to residents.

Jung told Mumbrella the decision to launch a print publication amidst a challenging industry environment was taken because it was a worthy investment, adding: “News is investing in print because it’s still a valuable channel for our readers and our advertisers. Our readers can grab a copy to read on the train, carry with them to work to browse during a lunch break.

“The City has the potential to reach our city’s 120,000 workers, 20,000 residents, 80,000 students and everyone who shops, dines and plays here. That audience is worth investing in on all our media platforms.”

News Corp has established a partnership with the University of South Australia and shopping centre Rundle Mall that will see the paper distributed at the sites, as well as to businesses and city residents.

Jung told Mumbrella the paper aims to capture the South Australian capital’s energetic vibe: “It’s a great city to explore, to dine out, to work in – The City aims to embrace that renaissance.”

The publication will have a dedicated editorial team which includes senior news journalist Tim Williams, lifestyle reporter and former radio producer Monique Bowley, features writer Sophie Perri and food editor Kylie Fleming.

Mariam Chehab


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