News Corp media review: UM wins News Limited, MediaCom takes Foxtel and ZO retains 20th Century Fox
News Corporation has revealed the winners of its $100m media review, with UM taking on the News Limited account, MediaCom winning Foxtel and Zenith Optimedia retaining the 20th Century Fox business.
The announcement from News Corp:
The chief executive of News Limited, Kim Williams, today announced that the company and its sister organisations have appointed their new media agencies.
The new agency line-up is –
Challenges for each
UM – stop the bleed, help reposition the print assets (strategy lead)
Mediacom – keep Foxtel from going backwards, manage acquisition targets (data focus)
Opti – continue great work with 20th century business, thorough understanding of theatrical biz (great execution/partnerships)
Also spreads NWS business across 3 holding companies – ensuring good support from all 3 for NWS sales dept.
Classic.
Spreading across 3/5 big holding companies is crucial here.
Will be interesting to see if investment in ads in News Ltd newspapers by Omnicom/Aegis agencies declines now relative to that by appointed GroupM/Interpublic/Publicis agencies.
Dear Clients, Look to the left hand side of the media plan ask about that before questioning those bighty number thingies on the right hand side…
Surely other clients of these agencies are now aware that their share of spend on news limited media platforms just went up a few points….. I certainly hope they are asking the question and tracking it through next year … Hamish certainly got what he set out to achieve