NapiSan’s ‘Sponsor the White House’ stunt wins top honours at PRIA Golden Target Awards

November 20, 2012 12:26

Sponsor the White House

A bid by a detergent brand to sponsor the White House has been awarded the consumer marketing products award at last night’s PRIA National Golden Target Awards.

The Red Agency was behind the Vanish NapiSan Sponsors The White House campaign, an attempt to get exclusive naming rights for the brand.

Tsuki won in the arts category for the MyState Breath of Fresh Air Film Festival and Porter Novelli was awarded in the consumer marketing services category for its work with the BrainyApp and FoodSwitch iPhone app launches.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Colin Delaney

Topics

Tsuki