NapiSan’s ‘Sponsor the White House’ stunt wins top honours at PRIA Golden Target Awards

Sponsor the White House

A bid by a detergent brand to sponsor the White House has been awarded the consumer marketing products award at last night’s PRIA National Golden Target Awards.

The Red Agency was behind the Vanish NapiSan Sponsors The White House campaign, an attempt to get exclusive naming rights for the brand.

Tsuki won in the arts category for the MyState Breath of Fresh Air Film Festival and Porter Novelli was awarded in the consumer marketing services category for its work with the BrainyApp and FoodSwitch iPhone app launches.

The full list of winners:
Edweana Wenkart, Tsuki – MyState ‘Breath of Fresh Air’ (BOFA) Film Festival

Community Relations
Yasmin Standfield, City of Whittlesea – See Beyond Race social marketing campaign

Consumer Marketing – Products
James Wright, Red Agency – Vanish NapiSan Sponsors the White House Campaign

Consumer Marketing – Services
Fionnuala Maye, Porter Novelli – BrainyApp and FoodSwitch iPhone app launch media campaigns

Corporate Social Responsibility
Kim Pervan, Oakjee Port & Rail – Good Heart Mid-West Aboriginal Art Exhibition

Julie Heath, Ergon Energy – Townsville Queensland Solar City

Government Sponsored Campaigns
Carolyn Bacher, Department of Premier and Cabinet Team, Tourism Western Australia Team – An Extraordinary Commonwealth Heads of Government Meeting

Marie-Louise Hunt, Australian Bureau of Statistics – Census 2011: The Western Australian Approach

Health Organisations
Samara Kitchener, NSW Food Authority – 8700 – helping NSW find its ideal figure

Internal Communications
Wendy Franklin, GESB – Deliver with pride campaign

Investor Relations
Alasdair Jeffrey, Rowland – Smooth take-off for Alliance Aviation IPO

Issues Management / Recovery Communications
Patrick MacDonald, Cole Lawson Communications – Patton’s Big Gun

Low Cost / Pro Bono
Richard Lazar, Professional Public Relations – IQ2 Debate Series

Public Affairs
Sarah Golding, Rowland – Achieving social, environment and economic progress in an island community: sand mining and its benefits on North Stradbroke Island

Peter Kent, Porter Novelli – Fight Dementia

Special Event/Observance
Richard Lazar, Professional Public Relations – McHappy Day 2011


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.