News Corp offers tabloids for ten cents extra under ‘bundle’ structure with The Australian

Daily Telegraph front pageNews Corp Australia is running a promotion offering consumers their local tabloid newspaper for just ten cents when they buy national broadsheet The Australian.

A spokesman for Australia’s largest publisher said while it has “been running bundled promotions in supermarkets for a number of years now” the latest move is “simply extending it to newsagents so that customers can enjoy both The Australian and their local metro paper at a great price”.

In a move which is likely to see a boost in paid circulation for the papers customers pay the full $2.50 cover price for The Australian and are offered one of the publisher’s metropolitan tabloids, The Daily Telegraph, The Courier Mail, Herald Sun, Adelaide Advertiser and Hobart Mercury, for an additional 10 cents.

Crikey reported yesterday that newsagencies with an updated accounting system, which allows for the bundled deal to be properly registered and accounted for, are being included in what it said was a three week trial.

News Corp declined to specify how long the “bundled offer” would be run for.

Under the Audited Media Association’s rules bundled sales are allowed to be included under the ‘Average Net Paid Print Sales’ figures, but are also broken out as a separate percentage under bundled sales.

Nic Christensen 


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