News Corp partners with Polar to allow social media posts to be turned into display ads

December 16, 2019 3:24

News Corp Australia has entered an exclusive local partnership with US-based tech firm Polar which will see it use the business’ Social Display product to turn branded social media posts into display advertising for News Corp Australia’s digital environments.

Brands already taking part in the technology across News Corp platforms include Chemist Warehouse, Sanitarium, Amazon, Latitude Financial, Australia Post and Tommy Hilfiger.

Advertisers will be able to turn their social media posts into display advertising

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

display advertising Neil Robinson News Corp News Corp Australia Polar social media

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News Corp partners with Polar to allow social media posts to be turned into display ads

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