Seven closes multi-channel 7Food, moves content to other channels
After months of industry speculation, Seven has confirmed the closure of 7Food, its Food Network-focused multi-channel.
The announcement follows an extension of the network’s partnership with Discovery, which includes Food Network.
7Food is closing at the end of the month
A Seven spokesperson confirmed the last day of broadcast for 7Food will be December 28.
Food Network content will move onto 7Flix from December 29, while Discovery’s true crime content will join 7Two. The content will feature in dedicated, branded programming blocks, as well as on broadcast video on demand (BVOD) platform 7Plus.
7Food is the lowest-performing of Seven’s four multi-channels, sitting between 0.5 and 1.0% audience share in the daily overnight TV ratings. Seven’s other multi-channels include 7Flix, 7Two and 7Mate. The channel launched in October 2018, with Seven’s director of content scheduling, Brook Hall, saying at the time that food is ‘part of Seven’s DNA’.
Regarding the new Discovery partnership, Hall said the network was ‘thrilled’ with the new agreement.
“We’re thrilled to be stepping up our partnership with Discovery, to showcase their unmatched Food Network and premium true crime content across 7Flix, 7Two and 7Plus.
“Discovery’s content will continue to be a key component of our multichannel strategy in 2020. Both 7Flix and 7Two will feature premium Discovery content, strengthening their positions in the market.
“7Plus will also benefit from our expanded partnership with Discovery, with Food Network and premium true crime content perfect for BVOD audiences.”
Content joining 7Flix includes Restaurant Impossible, Buddy vs Duff, The Great Food Truck Race, Crazy Cakes and Spring Baking Championship. True crime content from Discovery joining 7Two includes Who Killed Jane Doe?, Beauty Queen Murders, Momsters: When Moms Go Bad and Deadly Intent: Murder Among Friends.
Jeanneane Mckay, director of lifestyle content and channels at Discovery said, “We’re delighted to build on our partnership with Seven, extending the reach of our popular Food Network and true crime content. There is a huge appetite for this content worldwide among female audiences, and their addition to the line-up for 7Flix and 7Two strengthens their positions among this key demographic.”
7Flix is also due for a complete rebrand in 2020, to focus primarily on young female audiences.
topics
7flix
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7mate
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Brook Hall
Discovery
food network
Jeanneane Mckay
Seven
Seven Network
Part of the reason it has such low ratings is that it is not available in the majority of areas. I live in Canberra and I stream it live for a minimum of two hours a day, often more, because it is not broadcast here or anywhere in NSW outside Sydney that I’ve visited. They have resorted to repeating many shows already but don’t have the new ones available to watch later on 7plus. All in all, it makes it difficult to actually watch anything if you are not in Sydney.
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Another cause of the low ratings are due to the shows chosen to be broadcast. We watched it for awhile in our household, and then we quickly realised after a few months that they got a very small sampling of the shows from the Food Network in the US. We were seeing reruns of reruns of reruns; in less than 3 months we had seen the same episode of several shows 3+ times. Yikes.
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Mystery diners (yuk) and Restaurant Impossible (homage to the loud and uninteresting host) the bully Gordon Ramsay, these are not food shows but boring reality shows.
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I loved the food channel but stopped watching because of the constant same old repeats of fast Ed and Karen, you can only watch the same thing so many times
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real sad i used to watch 7 foodnetwork as my main station to watch i love Mystery diners and Restaurant Impossible also Gordon Ramsay shows .
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No suprise. The fact that gordon ramseys rubbish got so much air time on so many nights.
I religiously watched sbs food before they lost the license. Man fire food, triple d, guys grocery games, and even back to the man v food series. Loved that type of show.
But 7 showed little then whiped them completely. I did enjoy grill dads, taco trip but once again they got bannished.
Hopefully these shows can at some point find their way back to sbs.
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I loved this channel. It meant I didn’t have to watch other bullshit reality shows. So where can I see Gordon and Mystery Diners, Restaurant impossible now..??
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Agreed
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I loved the Food Channel, as I hate to cook. ridiculous cakes was great fun to watch and just confirmed my reason for not making cakes. So Channel 7 is going to target Young Females, so what about 70year old Females like me. No wonder I spend my evenings doing jigsaw puzzles.
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I loved flicking over to channel 7 food shows every day. Especially in the evenings after I got home from work. And I love Gordon Ramsay, so
Disappointed it’s been canned.
There is a lot more trash on TV that you broadcast, how about the new upcoming Pooch Perfect!!!! What a load of crap.
Guess your losing a long time veiwer
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Disappointed that you have decided to discontinue the food channel.
I watched it every day, especially when I came home from work at night. And I loved Gordon Ramsay!!!
And what is your new show for the year?
Pooch Perfect????
What a load of bullshit. Channel 7, you have lost a regular viewer.
Hello channel 9 and 10, guess I’m going to get used to some new shows.
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