Seven closes multi-channel 7Food, moves content to other channels

After months of industry speculation, Seven has confirmed the closure of 7Food, its Food Network-focused multi-channel.

The announcement follows an extension of the network’s partnership with Discovery, which includes Food Network.

7Food is closing at the end of the month

A Seven spokesperson confirmed the last day of broadcast for 7Food will be December 28.

Food Network content will move onto 7Flix from December 29, while Discovery’s true crime content will join 7Two. The content will feature in dedicated, branded programming blocks, as well as on broadcast video on demand (BVOD) platform 7Plus.

7Food is the lowest-performing of Seven’s four multi-channels, sitting between 0.5 and 1.0% audience share in the daily overnight TV ratings. Seven’s other multi-channels include 7Flix, 7Two and 7Mate. The channel launched in October 2018, with Seven’s director of content scheduling, Brook Hall, saying at the time that food is ‘part of Seven’s DNA’.

Regarding the new Discovery partnership, Hall said the network was ‘thrilled’ with the new agreement.

“We’re thrilled to be stepping up our partnership with Discovery, to showcase their unmatched Food Network and premium true crime content across 7Flix, 7Two and 7Plus.

“Discovery’s content will continue to be a key component of our multichannel strategy in 2020. Both 7Flix and 7Two will feature premium Discovery content, strengthening their positions in the market.

“7Plus will also benefit from our expanded partnership with Discovery, with Food Network and premium true crime content perfect for BVOD audiences.”

Content joining 7Flix includes Restaurant Impossible, Buddy vs Duff, The Great Food Truck Race, Crazy Cakes and Spring Baking Championship. True crime content from Discovery joining 7Two includes Who Killed Jane Doe?, Beauty Queen Murders, Momsters: When Moms Go Bad and Deadly Intent: Murder Among Friends.

Jeanneane Mckay, director of lifestyle content and channels at Discovery said, “We’re delighted to build on our partnership with Seven, extending the reach of our popular Food Network and true crime content. There is a huge appetite for this content worldwide among female audiences, and their addition to the line-up for 7Flix and 7Two strengthens their positions among this key demographic.”

7Flix is also due for a complete rebrand in 2020, to focus primarily on young female audiences.


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