News Corp has promoted head of innovation Mark Drasutis to chief product officer for digital.
Drasutis, who has been with News Corp since February 2013, will be responsible for leadership of the digital consumer product team, including engineering, digital platforms, product management and delivery in addition to leading the company’s innovation agenda.
Alisa Bowen, News Corp Australia chief technology officer, said the new appointment was made to streamline the organisation and ensure the most important priorities were given the best support possible.
Bowen said in a statement: “I’m thrilled Mark is taking on broader responsibility for leadership of the digital consumer product team. This appointment reflects our goal of streamlining the organisation, increasing accountability and better supporting our customer-centric focus.
“Mark will continue to be responsible for our innovation agenda, and bringing the two functions together should help ensure our most important innovation priorities receive the development resource they deserve.”
Drasutis joined News Corp Australia in 2013 after five years with Yahoo!, most recently head of product EMEA. Prior to that, Drasutis worked at at AOL and The Economist.
Drasutis said in a statement: “I’m excited about the future of the media industry and look forward to leading a team that is future focused in every sense of the word to ensure a great outcome for our readers, our advertisers and the industry as a whole.”