Digital marketing most reliant on foreign talent while women’s salaries still lag study finds

Sangster

Jodie Sangster: “There is a significant skills gap.”

The Australian marketing industry leads the nation in relying on overseas workers, the latest Digital Industry of Australia skills and salaries survey has revealed.

The report revealed the digital industry has 10% of staff employed on 457 visas, well ahead of the Australian national average of just 1%, while it also showed average salaries for women were still substantially lower than for men.

AIMIA has also revealed massive divide in salaries between the sexes, with the median salary for women 15% lower than men, while women represented 42% of the industry compared with the ‘all industries average’ of just over 40%.

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