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News Corp reveal new logo

News Corp has a new logo for its publishing arm the new News Corp based on the handwriting of Rupert Murdoch and his father.

New News Corp logo

The logo was unveiled as News Corp outlined its vision for the media company to investors in New York and will replace the striped globe of the current News Corp brand.

CEO of the new News Corp Robert Thomson said in an email to staff  that the new News Corp is “not naive about the challenges facing some of our newspapers” and “in the midst of a transformation of those businesses. Costs are being confronted,” The Australian reported.

He said the publishing company would have exceptional brands, a “relentless, restless spirit of invention” and reach more people than ever through its digital platform.

News Corp has split into two separate organisations – 21st Century Fox, which contains most of its global TV and film interests except in Australia – and the new New Corp which will include its Australian mastheads, Fox Sports and its half share of Foxtel.

Murdoch will reportedly be in Australia to talk to investors next week.

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