News Corp and Sunrise partner on project to develop deeper conversation about Australia’s future

News Corp and Sunrise have partnered with the Australian Futures Project to launch a campaign aimed at sparking a deeper national conversation about Australia’s future.My Big Idea

My Big Idea is an open invitation to Australians to share their ideas in a nationwide competition which will see the top 10 ideas, as voted for by 10-20 judges, developed through a concept phase, but not necessarily produced into a real product or service, in partnership with an organisation partner, including News Corp and Sunrise.

Campbell Reid, director of corporate affairs and content innovation, News Corp Australia, said: “From a News Corp perspective, this is a really exciting program and opportunity because in the middle of an election campaign which is the ultimate manifestation of democracy one thing that is not democratised is the conversation and the discussion people have about what’s important to Australians.

“This project, and the Australian Futures Project, is really about not only giving voice to the real people of Australia about what their values and concerns are but empowering the best of those conversations to become really tangible contributions to society that come from the ground up.

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