News Corp takes aim at Queensland with united media buying offer after ARM deal

May 27, 2017 10:41

On the back of its recent acquisition of ARM News Corp has launched a new media buying offer in a bid to lure more advertisers to the disperse and fragmented Queensland market, branding the solution QPower.

The new offer brings existing News Corp media platforms together with ARM titles which will include four national and metro dailies, 17 regional dailies, 76 non-daily community titles, 60 regional non-daily titles and 16 metro community titles on one media buying platform.

In total QPower will cover 97 print titles including the Courier Mail, Cairns Post, Gold Coast Bulletin and Townsville Bulletin.

It will also cover media buying across 45 websites with News Corp claiming its reach will cover 87% of the Queensland population with a possible readership of 3.2m.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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