News Corp takes aim at Queensland with united media buying offer after ARM deal

On the back of its recent acquisition of ARM News Corp has launched a new media buying offer in a bid to lure more advertisers to the disperse and fragmented Queensland market, branding the solution QPower.

The new offer brings existing News Corp media platforms together with ARM titles which will include four national and metro dailies, 17 regional dailies, 76 non-daily community titles, 60 regional non-daily titles and 16 metro community titles on one media buying platform.

In total QPower will cover 97 print titles including the Courier Mail, Cairns Post, Gold Coast Bulletin and Townsville Bulletin.

It will also cover media buying across 45 websites with News Corp claiming its reach will cover 87% of the Queensland population with a possible readership of 3.2m.

News Corp executive chairman Michael Miller said the increased reach of the business demonstrated the value of the ARM acquisition.

“We aim to simplify the media marketing landscape, empowering marketers to achieve scale and local area connections, reaching 87% of Queensland’s population, through one media buy,” Miller said.

“This is an empowering solution for businesses, at a time when being local, usually has to be traded off against complexity and company resources for the advertiser. Not anymore. QPower will help marketers take advantage of the trust and impact on consumers when businesses go local, especially with news media.”

News acquired ARM from APN News and Media (now HT&E) after the ACCC gave the green light to the deal in December last year.

The move had an immediate impact on Newscorp’s fortunes with ARM contributing to a lift in revenue for the media giant.


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