News Corp unifies metro newspaper business sections under Business Daily masthead

BusinessDaily News Corp marketing pushNews Corp is unifying its metro title’s business sections under the masthead of Business Daily, with each of the papers able to access national content from other News Corp brands to complement local, state content.

The section will see each of the papers, including The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser, able to draw on syndicated national content from News Corp brands such as The Australian Business Review and Business Spectator.

Through Business Daily the metro mastheads will have access to around 70 unlocked articles a day from The Australian.

They will also have access to content from News Corp contributors including Terry McCrann, Nick Tabakoff (business editor-at-large The Daily Telegraph), Scott Pape (The Barefoot Investor), Kirstie Spicer (Brightday) and John Beveridge (In the Black).

News Corp Australia managing director metro and regional publishing Damian Eales said in a statement: “The new-look section harnesses the power of the News Corp network by combining the content of the most credible national business news sources with the best local business content. Readers can be assured they are getting the best international, national and state specific business news all in one place.

“Business Daily is a hugely attractive proposition not only for consumers of news, but advertisers wanting to reach an influential audience. Close to 4.7million Australians engage with our business content monthly and they are people working in the public and private sector; white and blue collar workers; executives, entrepreneurs and small business owners.”

Business Daily is complemented by the corresponding live rolling markets and news blog BusinessNow which aims to give readers access to up to the minute information on business information throughout the day. Access to BusinessNow and Business Daily content is included with all online subscriptions.

National Australia Bank (NAB) has come on board as launch partner for Business Daily, signing on for three and a half months with desktop, mobile and print advertising, sponsored advertorials and native content.

NAB group executive, business banking Angela Mentis said in a statement: “We see this partnership as an incredibly important one to help us reach business owners across the country. The insights Business Daily will present to business owners will help them grow, which is great news for all Australians.”

News Corp has kicked off a marketing push to promote the new masthead with a campaign, created by Archibald Williams, featuring The Daily Telegraph business editor-at-large Nick Tabakoff and Business Daily columnist Terry McCrann.

Miranda Ward

BusinessDaily News Corp marketing push

BusinessDaily News Corp marketing push


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.