News Corp unveils new suite of marketing features at D_Coded event

News Corp is transforming the way brands engage with consumers with a range of new features unveiled at D_Coded, the company’s annual digital marketing event.

At the event in Sydney on Tuesday, News Corp announced its intelligence platform, Intent Content, has been enhanced with new AI technologies, introduced to provide clients with advanced data collaboration capabilities through planning, booking, and measurement.

The platform is tailored to deliver targeted advertising campaigns based on user intent signals. Leveraging advanced analytics, Intent Connect helps advertisers connect with their audience more effectively across News Corp’s digital properties.

Launched last year, Intent Connect now features a myriad of enhanced features, including an AI chatbot, booking flow and campaign analytics, a redesigned home screen, and a new programmatic booking feature.