News.com.au eyes news bulletins for Spotify and Pandora
News Corp’s news.com.au is keen to partner with Pandora and Spotify to produce news bulletins for the streaming services, after a successful ad campaign with the services.
Julian Delany hopes to create a 30sec audio news bulletin for Spotify and Pandora
Speaking at yesterday’s Unrivalled event in Sydney, Julian Delany, managing director of news.com.au, unveiled a pitch to partner with the streaming services, saying: “We want to be the source of the news not just the site”.
“If we want to be the source of news a great way for us to do that is actually have a news bulletin in an audio way and the way we can do that is through Pandora and Spotify” he said.
“My understanding is that Pandora and Spotify don’t have any source of news.”
News.com.au is currently running an ad campaign where it creates up-to-date 30 second crosses for the platforms each day with the headlines, drawing people back to its site.
Delany continued by saying creating a digital news bulletin “isn’t creating something visual, it’s something that you can hear and so relevant to what we are.”
Delany hopes by creating a 30 to 40 second audio news bulletin, news.com.au will be able to deliver the news to digital consumers’ ears.
“We are digital, news.com.au is a digital only asset and so we want to make sure that we are in digital consumers, ears, minds, fingers and thumbs,” he said.
“That’s logical if we are going to do audio we should do it in an audio space.”
The current bulletins are recorded by news.com.au journalists and sent straight to Pandora and Spotify to stream through the platforms.
In order to stay true to the news site’s campaign ethos of ‘News in Colour’, Delany outlined the first step as “selecting the stories and actually making sure there is a mix in colour of the news throughout that”.
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Hopefully the good people at Pandora and Spotify will consider the fact that the so called ‘news’ that comes out of the Murdoch stable is extremely one sided. I hope that Pandora and Spotify will not side with the ultra conservative, pro coal, climate change denying institution that is the Murdoch press. I hope so. I will cancel my subscription and encourage others to do so, if they do.
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I second that motion. To often do we see corporations drive a political bias. As we are going non visual perhaps all audio could be examining all sides of the argument. ‘Reporting’ as a term now lends itself to trending topics. How about give pros cons and facts. I’ll be cancelling both subscription if at any point I hear the cries of the left or the delusions of the right.
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