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Omnicom Media Group names Tony Harradine as chief investment officer for Asia Pacific

Omnicom Media Group has named Tony Harradine as chief investment officer, Asia Pacific with Harradine to have oversight across investment, accountability and strategic partnerships in the region.

Tony Harradine:

Tony Harradine named chief investment officer, Asia Pacific for Omnicom

Harradine previously had a similar role in Australia and has experience across Europe, USA and Australasia.

Cheuk Chiang, CEO, Omnicom Media Group Asia Pacific said: “After an extensive global search, we are delighted to fill the position with great talent from within our network. Tony’s track record in Australia has been second to none.

“He built the country’s most strategic, most competitive and most transparent investment offering. Combine this with his global experience, future facing approach and deep media partner connections and we have one of the best investment leaders in the business. His appointment brings additional strategic firepower and we are delighted to have him on our executive leadership team.”

Harradine said:  “Asia Pacific is the most exciting region across the global media map, and one of the most inspiring and challenging in terms of accountability and investment requirements. I am thrilled to embark on this new journey and support the vision, ambition and unparalleled client-satisfaction focus of Omnicom Media Group.”

Peter Horgan, CEO, Omnicom Media Group Australia and New Zealand, added: “Tony has evolved OMG’s trading product in his time in Australia and we are delighted to see him apply his talents on a broader stage. It is great evidence of the opportunities that exist in the network.”

Harradine’s replacement in Australia will be announced very soon. In the meantime, his duties will be covered by senior executives from the Australian trading and investment team, Melissa Hey and Lucy Formosa Morgan.

Harradine will be based in Singapore and report to Cheuk Chiang and his appointment is effective from January 2017.

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