Westpac donates $500K at launch of News Corp’s Legacy campaign at Victoria Barracks
Westpac Group kicked off News Corp’s 2016 Learn the Legend campaign today at Sydney’s Victoria Barracks, with a donation of $500 000 to Legacy Australia.
The donation will go to an education fund for Australian women and families affected by incidents associated with a family member from the Australian Defence Force.
The launch is part of a campaign created by Archibald Williams for News Corp. The agency is launching a three week promotion in the lead up to ANZAC day, urging Australians to Learn the Legend of Australian military movements over the last century.
Legacy; New coin collection part of Learn the Legend campaign
Hosted by News Corp Australasia executive chairman Michael Miller, launch attendees included Westpac Group chief executive consumer bank George Frazis, Victoria Cross recipient Ben Roberts-Smith and Legacy Australia chairman Tony Ralph.
George Frazis said: “As Australia’s first bank, the impact of World War I was particularly significant for us, with more than 40% of our workforce at the time enlisted for service.”
“We are delighted to support Legacy for the second consecutive year, providing funds which will go directly to women impacted by war. The donation will provide access to education and training, helping them up skill and support their families.”
The campaign features a commemorative coin collection including four, Nordic gold 25-cent pieces as part of a series designed by the Royal Australian Mint, the first of which will be free with the purchase of a paper. Subsequent coins will be available from $3, and are to be released progressively across Australia’s states and territories from April 9. Readers will be able to collect a new coin with the purchase of any of News Corp Australia’s national, metro and regional newspapers.
“This funding will directly impact women and children and help Legacy fulfil its mission of ensuring families and dependents enjoy and experience the best upbringing, education and opportunities that Legacy can facilitate,” Mr Roberts-Smith said.
“At Legacy we still care for 80 000 families and our work is ongoing for many years to come. At this solemn time of year when we pause to remember that sacrifice, the generosity of Westpac and News Corp is very much appreciated,” Mr Ralph said.
The campaign will run across print, TV and Digital.
Donations can be made at learnthelegend.com.au.
Participating newspapers:
- The Daily and Sunday Telegraph
- Herald Sun and Sunday Herald Sun
- The Courier-Mail and The Sunday Mail
- The Advertiser and Sunday Mail
- Mercury and Sunday Tasmanian
- NT News and Sunday Territorian
- The Sunday Times (WA) and PerthNow
- Gold Coast Bulletin
- Townsville Bulletin
- Cairns Post
- Geelong Advertiser
- The Australian and The Weekend Australian
