News Corp’s director of digital strategy and sales Neil Robinson joins ROKT for NY role

Robinson

Former News Corp Australia director of digital strategy and sales Neil Robinson has joined transaction marketing company ROKT as chief revenue officer.

He joined News Corp Australia in 2001 as group sales manager before being promoted to deputy sales director of the national advertising team, moving up to lead that team in 2007. He was then promoted to the director of digital strategy and sales position in March last year.

Mumbrella understands Robinson departed News Corp in July, ending a 15 year tenure with the publishing company. His responsibilities have been absorbed by head of digital sales strategy Cameron King and head of commercial integration Greg McCrea.