News Corp Australia’s content marketing agency Suddenly has created a six-part video series with personal trainer Kayla Itsines, to air exclusively on IGTV.
The videos are part of a new content series, Begin Again, which will see the trainer return to exercise after her pregnancy journey.
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There’s nothing new or is there any boundaries being pushed with the content. It’s the formula that works. Use an age old rite of passage for women, add an immensely popular female fitness expert who has experienced child birth (the rite), combine it with new media distribution and call it ‘Begin Again’. That is to be congratulated.
Don’t naval gaze about storytelling, passion and “deeply human” when you do a sit down interview using B Roll that has been shot with nice glass.
Why is [Edited under Mumbrella’s comment moderation policy]
You’ve just summed up NewsCorp’s whole proposition quite well.
The last innovative thing they did was in the 80’s when they started commercialising glossy mag inserts.