News Digital joins the online rate-cutting
After Fairfax Digital Media’s price slashing of its digital inventory for June, it has emerged that News Ltd’s website for the Australian is also offering the market cut price offers for the rest of this month.
However, the price cutting does not appear to go quite as deep as Fairfax’s near fire sale offer to the market.
The Australian’s deals are around its less dominant ad spots, including text links, which it is offering in its business and IT pages at a discount of around 20% to ratecard.
In an email seen by Mumbrella, the online publisher is also offering 500,000 serves of short rectangles (300 x 100 pixels) for just $500. This is the equivalent of a CPM (the cost of serving the ad 1000 times) of just $1.
As Mumbrella revealed yesterday, Fairfax has unveiled a series of offers aimed at filling unclaimed inventory during June, including rerunning previous campaigns for two third the price they ran previously.
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are you a moron? EVERYONE is cutting rates, and ninemsn & Y7 are cutting much more than either News or Fairfax. i’m betting both News & Fairfax have the highest yields in the online market…
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Hi ‘m’,
You’re certainly entitled to that view.
Mind you, I’m not the one who just forgot that my IP address would reveal me as posting from a Fairfax computer, am I?
That would be a moronic thing to do, wouldn’t it?
Cheers,
Tim – Mumbrella
Seriously though, since when has an agency actually paid rate card for “less dominant ad spots”
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Pwned.
Brilliant.
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yeah – i’ve heard of ip addresses 😉
it’s a personal view, not a company view
however i should have used “naive” not moron
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and tim, even if M was a bit insulting perhaps you should be tad more circumspect about publishing where the bloke’s from….it may stop alot of lively debate, doncha think?
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Point taken, Pet. My policy is that people have a right to comment anonymously, even if they’re being idiotic. Fairfax is a big enough company that the person is still safely anonymous.
I’d never publically identify an individual. And believe me there are already a couple of great stories I could tell (but won’t)!
Cheers,
Tim – Mumbrella
fair enough Tim, there’s a lot of love in the room….
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Hahaha! ‘M’ got burnt. Nice.
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