News Ltd-affiliated realestate.com.au becomes biggest yet to ditch autorefresh
The anti autorefresh momentum has continued to build for Australia’s digital industry with Realestate.com.au becoming the first mass reach News Ltd controlled website to sign up for the Audit Bureaux of Australia’s digital audit.
A condition of receiving an ABA audit is that sites cannot use autorefresh – where whole pages are automatically updated every few minutes – with advertisers potentially paying several times for the same set of eyeballs plus the associated ad serving costs.
The move by Realestate.com.au, which is majority owned by News Ltd, is the first time one of the big site owners has supported the ABA audit process.
According to the ABA-endorsed Nielsen MarketIntelligence data for October, Realestate.com.au delivered 553m page impressions.
re: ” the first News Ltd controlled website …”
For the record, the News Ltd owned Cumberland-Courier Community Newspaper sites and Digital Editions are also ABA audited and have had the green tick since last year.
E.g. Wentworth Courier
http://bit.ly/a8K1l3
Thanks Alexx – duly updated with the weasel words “mass reach”.
Cheers,
Tim – Mumbrella
Congratulations to all at REA for taking this step. Good to see their commitment to delivering a quality product to users and partners alike.
Great news. now we just need to rest of the industry to follow suit.
Great news. Now we just need the rest of the industry to follow suit.