News

SBS receives multicultural award

SBS’s World Cup campaign has won the Advertising and Communication category at the Multicultural Marketing Awards.

“We specifically developed the campaign to resonate with people from non-English speaking backgrounds and celebrate football’s cultural diversity. It was the biggest multi-lingual, multi-platform campaign in SBS’s history and it demonstrates the dedication of SBS to celebrating Australia’s cultural and linguistic diversity,” said marketing director Jacquie Riddell.

The campaign ran across TV, radio, print and online, in 22 languages. It included a series of 15-second vignettes that featured the “biggest fan” from each World Cup participating nation sharing their passion for the game in their own language (subtitles featured for languages other than English), as well as media releases and print ads in the Italian, Greek and Spanish newspapers.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.