News Ltd goes carbon neutral
Australia’s biggest publisher News Ltd has announced that the company has become carbon neutral.
It follows the launch of the company’s “One degree” program in 2007 in which it sought to reduce its energy emissions.
The company said that it reduced its emissions by 18.4% in the 2010 financial year and that it believed that an audit would demonstrate that it had got that number to 20% by the end of last month.
It said that its carbon emissions had dropped from 146,000 tonnes of carbon dioxide to 135,000 tonnes. It also achieved10% of the reduction by the purchase of renewable energy certificates which are issued against the purchase of renewable power – in News Ltd’s case, via wind farms in turkey.
When they stop using dead trees to print their news on, they might be getting somewhere.
d- d-d-don’t believe the type!
And when they invent the electricity free internet we’ll be making real progress!
This is champagne comedy … truly …
Harto: “We have cut almost 30% of vehicle fleet emissions, business travel is down by 22%…”
Translation: no you can’t take a car from the pool and no you can’t fly interstate for that story, do it by phone.
Big deal. It’s pretty much just purchased carbon credits.
Haha – tooo fuuny II… i like the initative! A bit noughties but good cause…. I wonder how much they will ‘donate’ to the tax levy? ?