News Ltd hires Fairfax journo Kylie Davis for national real estate role
News Ltd has hired Fairfax’s Kylie Davis into the newly created role of national real estate editor.
The commercially savvy Davis was previously chief of staff at Fairfax’s Sun-Herald.
News Ltd’s editorial director Campbell Reid said: “Kylie’s mandate is to work with our metro and community newspaper editors and MDs to improve our real estate coverage significantly.”
Davis founded the Village Voice newspaper in Balmain and was previously editor-in-chief with The Courier Newspaper group, publishers of the The Wentworth Courie.
She has also chaired the Pacific Area Newspaper Publishers Association’s sales and marketing committee for the last six years
She said: “This new role has been created to capitalise on what we see as a great opportunity to deliver better quality journalism that will help buyers and sellers make better informed decisions. Equally, there is a need to markedly improve the quality of journalism for the wider real estate sector and we intend to address that need.”
Her appointment is the latest challenge to Fairfax’s struggle to hold on to its real estate advertising revenue. In Victoria, the company has seen the launch of Antony Catalano’s The Weekly Review. catalano was previously The Age’s property editor and marketing director.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Phrases like “improve our real estate coverage significantly”, “deliver better quality journalism” and “there is a need to markedly improve the quality of journalism” don’t do a lot to indicate confidence in News’ real estate hacks. Time to polish the CV?
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Kylie sounds like a wonderful person but I hope she has strong ethics and a thick skin, in my personal experience as a community journalist who dated a real estate agent, at the time they were extremely fussy, ungrateful demanding, one sided and difficult to deal with, especially when they wanted an article then and there. But that is not to say there are not other lovely and understanding ones out there.
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