News Ltd launches iPad apps for its big four tabloids

News Ltd has continued its push into tablet content, announcing iPad apps for the company’s big four metro newspapers – Sydney’s The Daily Telegraph; Melbourne’s Herald Sun; Brisbane’s The Courier-Mail; and Adelaide’s The Advertiser.

The Daily Telegraph and Herald Sun apps will launch on Friday 19 with The Courier-Mail and The Advertiser launching next month. Mumbrella understands that an app for WA is also in the offing.

Content on the $7.99 per month apps will be updated through the day, including weekends when the apps will also include content from the sister Sunday publications.  

Sections will include news, sport, Confidential, opinion, lifestyle and video and photo galleries.

News Ltd CEO John Hartigan said: “Around 15 years ago, the first newspaper websites launched, leading to an explosion in readership. Now a new generation of readers is eagerly consuming digital journalism on tablet devices – expanding our reach even further – and is prepared to pay for high quality content.The new apps will be much more than a static replica of the printed products. They will play to the strengths of the iPad in allowing readers to navigate through our world class journalism, photography and video content. Content will be easily and intuitively accessed with arresting design and strong imagery.”

Launch advertisers include Harvey Norman, Telstra, National Australia Bank, Suncorp, Bank of Queensland, Melbourne Museum, Clarendon Homes and Village Cinemas Australia.

The apps have been developed by digital agency Tiger Spike.

The launches are also creating new job opportunities for journalists.

News Ltd has posted an ad looking for journalists to work an 11pm-7am shift on contract until at least mid-January preparing content. The ad said: “The overnight build will syndicate to ipad apps for the Daily Telegraph and Herald Sun initially, and ultimately to the Courier Mail, Adelaide Now and Perth Now as well.”


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