News Ltd launches Young Lions competition with new format

News Limited has launched this year’s Young Lions competition as part of the annual Cannes Lions International Advertising Festival to be held on the French Riviera in June.  

Those deemed to be the best young advertising and media talents in the country will go in to compete against other national representatives in the worldwide Young Lions Competition.

Changes to the rules this year will follow a first and second round format across the media, print and cyber categories.

It is the third year News Limited has been associated with the Cannes Lions International Advertising Festival as the official Australian representative.

Garth Agius, News Limited group director of marketing, advertising and integration, said: “After winning Gold with the media team in Cannes last year, we’re eager to start the hunt for talent in 2010”.

The run down:

  • The first round will ask entrants to develop a response to a brief by the entry deadline. These will be judged by panels of industry specialists to determine finalists. Entrants into the cyber category are only required to storyboard their idea in the first round rather than creating a live execution online.
  • Selected finalists for all three categories will go on to compete in the second round where a 24-hour brief will be issued, simulating the Cannes Young Lions format.
  • Conducted by Metta Group, all media finalists will receive a one day ‘High Impact Presenting’ program to develop each presenter’s style to maximise impact for the remainder of the competition.
  • A team of six winners (two from each of the Media, Print and Cyber categories) selected from the 24 hour challenge will represent Australia in Cannes.

Key competition dates:

  • February 25 Call for entries
  • April 12 Closing date for media and creative entries
  • April 19 First round judging
  • May 3 Finalists announced
  • May 10 24 hour Print and Cyber brief
  • May 19 24 hour Media brief
  • May 20 Winners announced for each category
  • June 20 International Advertising Festival Cannes

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