News Ltd unveils Penbo’s Punch

News Ltd’s new online comment site The Punch launched last night, and editor David Penberthy revealed that part of the site could become a subscription model.  

The Punch, which features the stripped down look of a blog, features a mixture of political and general commentary from a roster of staff and guest columnists.

And in a guest posting for Mumbrella, Penberthy revealed: “It is a free site but down the track may examine a subscription model – not to bar readers from continuing to access it unless they pay, but to offer additional premium content for a reasonable fee.”

And in a posting on The Punch itself, he added: “If we ever did decide to charge a subscription, the fee would be reasonable, and would involve offering additional premium content, rather than blocking readers from accessing the existing site.”

He also revealed: “Later this year, once we’ve got this new-fangled website under control, The Punch will also be a weekly television program of the same name on Sky.”

Early reaction to the launch has been broadly positive. On Twitter, most comments have welcomed it, albeit with some having technical issues looking at the site and others objecting to pre-moderation of comments.


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