News review February 2013
BCM first to use Vine
Brisbane-based creative agency BCM becomes the first Aussie agency to use Twitter’s new Vine offering with a six-second spot for client Sunny Queen Farms.
Meerkat comes to Aus
One of advertising’s most enduring characters, meerkat Alexandr Orlov, hits Australian screens as ad agency VCCP launches Comparethemarket.com.au Down Under.
99.9% of Australians were introduced to the Meerkat this year. The rest work at Zoo’s or saw it on Nat Geo!!