News review July 2013
Corp for concern
Rupert Murdoch’s News Limited changes its name to News Corp Australia, keeping the Foxtel assets with the newspaper brands despite a global realignment putting TV and film business into the newly minted 21st Century Fox.
OMD mauls Lions system
OMD Sydney’s surprising Media Agency of the Year win at Cannes causes organisers to rethink the system for awarding the prize, as the agency is entered as co-creators in winning categories by DDB.
Droga’s Endeavour
Aussie ad legend David Droga sells a stake in his ad agency Droga5 to international talent agents William Morris Endeavour for a reported $500m, in a deal expected to give the agency access to more talent for campaigns.
Naked caught short
Naked Communications are at the heart of controversy after a front-page expose in Fairfax papers breaks accusing the agency of promising interviews with Prime Minister Kevin Rudd in exchange for free ad space for Labor. The agency is fired with co-founder Mike Wilson leaving days later.
CUB pitch media
One of Australia’s biggest advertisers Carlton and United Breweries pitches its media account, putting incumbent MediaCom Melbourne on alert. Clemenger BBDO and SapientNitro land the digital creative duties after a long-running pitch.
Col returns to Aus
Rupert Murdoch sends the combative Col Allan, editor-in-chief of the New York Post, to spearhead the News Corp newspapers’ push to get the Liberals elected in the federal election. His front pages and editorials lead to questions about the scope of influence Murdoch holds over the Australian political process.
This post comes from the Encore & mUmBRELLA Annual available on iPad and iPhone.
Download it from encore.com.au
So News were finally able to use the trademark 21st Century Fox. I’d heard that someone had registered the name in the 1980s or 1990s and were demanding a huge amount to sell it to News Corp.