Australian micropayment service Inkl set to open up to smaller publishers
Aggregated news subscription service, Inkl, is set to launch a new product to allow publishers of all sizes to charge readers for each individual article they read.
The existing model of Inkl, which was founded in Australia in 2014 by former Fairfax Media subscription executive Gautam Mishra, sees users pay a $15 monthly fee to access content from a number of top-tier titles such as The Sydney Morning Herald, The Age, The Washington Post, New Zealand Herald and Chicago Tribune. Readers access the content on Inkl’s own platform in an ad-free environment.
Inkl has called the extension to its platform – currently undergoing trials by three small publishers – Inkl Pay. It allows for smaller publishers to monetise their content via micro-payments recommended at 10c per article.
Mishra: Aim to offer monestisation alternative to paywalls
Mishra, CEO at Inkl, told Mumbrella Inkl had responded to requests from smaller content owners who also wanted a way of monetising content from readers who were not willing to subscribe to individual titles. He said: “It’s been very hard for, particularly, the smaller publishers and content owners to actually get readers to pay, because the only way they can do it is through these paywalls.”
Meanwhile, Mishra declined to reveal how many subscribers Inkl has signed up since it launched.
Inkl is not the only Australian start-up experimenting in the micro-payments space. In 2014 former ABC journalist, Nick Ross, announced he was launching Nanotranscations.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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https://mumbrella.com.au/fairfax-trials-paywalls-local-news-sites-insists-online-content-carry-price-393136
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