NewsLifeMedia snaffles Ben Grill from OMD as strategy director

Ben Grill, OMD’s director of insights, has joined NewsLifeMedia as audience and insights strategy director.

At OMD, Grill worked on clients including McDonald’s, Dulux, Weight Watchers and Johnson & Johnson.

Prior to OMD, Grill worked at New York agency Sterling Brands, with clients Target, Nestle, PepsiCo and Pernod Ricard. He also worked at Omnicom digital shop

Grill joins with a brief to revamp the NewsLifeMedia’s research division to drive integration across its lifestyle verticals. He will be working with The Future Laboratory, a trend consultancy NewsLifeMedia struck a strategic alliance with in November.

Zara Curtis, commercial director at NewsLifeMedia, said: “Ben is a high-level strategic thinker who has collaborated with some of the world’s leading brands to refine their messaging and amplify exposure. His passion for innovation and his ability to guide marketing strategy make him an invaluable addition to our team.”

Grill added: “Having worked at one of the best Australian media agencies, I’ve been privy to what planners and strategists are looking for in a media partner, and NewsLifeMedia is at the forefront of meeting those needs across tablets, mobiles, web and print. In addition to giving advertisers the integration they desire, NewsLifeMedia creates environments where consumers are deeply engaged with the content that matters most in their lives.”


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