The Newspaper Works thank the public for its recycling efforts in campaign featuring Dr Karl

Not-for-profit body The Newspaper Works, which promotes the newspaper industry, is congratulating Australians for one of the best newsprint recycling rates in the world in a campaign running across print and digital.

Produced in-house by The Newspaper Works’ head of design Camila Carmody, the campaign, ‘trees are hugging back’ features scientist and media personality Dr Karl Kruszelnicki and thanks Australians for embracing household recycling. It was developed for The Newspaper Works’ Environmental Advisory Group.


The Newspaper Works executive director for environment Peter Netchaef said: “As a result of public education and curb-side recycling programs, Australia’s newspaper recycling rate is one of the best in the world, with 78 per cent of newsprint being recycled. We felt that this effort deserves recognition and is an opportunity to highlight the importance of our ongoing environmental responsibility, which is something the industry takes very seriously.”

The campaign is running in magazines and metro, suburban and regional newspapers across print and digital formats for nine weeks.

Participating publishers are News Corp Australia, Fairfax Media, APN News and Media, West Australian Newspapers, Pacific Magazines and Bauer Media titles.



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