Next&Co adds Nutrien Ag Solutions to client roster
Independent digital agency Next&Co has been selected to lead media planning and buying for Nutrien Ag Solutions, with a focus on increasing brand awareness and improving overall customer sentiment and loyalty.
The agency last month won the CRT brand, part of the Nutrien Ag Solutions group, with the new win seeing Next&Co expand its remit across the entire Nutrien Ag Solutions portfolio.
The account win follows the launch of Nutrien Ag Solutions’ brand campaign last month, in partnership with creative agency By All Means, with Next&Co handling media for the campaign.
Next&Co co-founder, John Vlasakakis, said: “We are excited to be working with such an iconic Australian business in Nutrien Ag Solutions. Nutrien Ag Solutions has built a solid reputation in the agriculture industry as a critical partner in rural business success. We were particularly inspired by their commitment to be innovative and forward-thinking in their campaign approach, while also wanting to celebrate their history and brand.
“We used this vision as the backbone for the ‘Going Further’ campaign, and really focused on elevating their position in-market, while also trying to understand who the Nutrien Ag Solutions customer is and what drives them to not only purchase, but to remain loyal to the business.”
Next&Co recently transitioned to a full service media agency following a series of new clients wins, including Bevilles Jewellery, Australian rural supplier CRT, and Ahoy Club.
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