Next&Co wins health network client and medical cannabis clinic client
Digital media agency Next&Co has added two clients, health network Healthia and medical cannabis clinic Cannadoc.
The announcement:
Independent digital media agency Next&Co has added two new ASX listed clients to its growing portfolio: integrated allied health network Healthia and medicinal cannabis clinic Cannadoc.
The agency will manage digital media strategy for both companies, following a competitive pitch process.
Healthia, which operates a network of podiatry and physiotherapy clinics and B2B businesses, came on-board with Next&Co after the agency carried out an audit of the company’s digital media advertising spend via its new media auditing tool Prometheus.
The tool, which officially launched in May 2021, was built by the Next&Co team, and enables advertisers to find out the efficiency of their digital ad spend across Google, Facebook, LinkedIn, and Bing. Advertisers can select from in-built KPIs, including leads, customer conversions, ROI, and reach, and then use the auditing tool to determine the exact wastage of their annual digital spend and where that wastage is occurring.
Healthia Chief Marketing Officer, Leann Ellison said Next&Co’s auditing methodology set it apart from other agencies.
“After moving into the Chief Marketing Officer role, it was absolutely critical I achieved digital success. Next&Co were instrumental in executing digital audits, along with paid and SEO digital strategies. Following their ideas, we are already achieving double digital growth for online bookings, significant reduction in cost per conversion rates, and improvement in media wastage across all the Healthia brands,” she said.
Next&Co founder John Vlasakakis said he was looking forward to working with both companies to enhance their digital offerings.
“Having more than 10 years’ experience servicing healthcare brands and ASX listed companies with digital, we are excited to deploy our IP and methodology with Healthia, and also in the ever-growing medicinal cannabis space with Cannadoc. There are lots of quick wins on offer, so we are looking forward to scaling each business with their commercial objectives,” he said.
Both appointments are effective immediately.
Prometheus, which has a global patent pending, has already been used by more than 300 companies, including SMES, large multinationals and ASX listed companies with multi-million-dollar advertising budgets. Prometheus is offered free of charge to advertisers and can also create bespoke reports for a fee.
Source: Third Avenue media release
