Federation University unveiled in Cubed rebrand

The combined University of Ballarat and Monash University Gippsland campus has been rebranded as Federation University Australia in a campaign masterminded by creative agency Cubed Communications.

The campaign includes TV ads, a 90 second cinema ad, radio, online, press and outdoor.

Cubed creative director Bruce Williams said: “The idea sprung from the uni’s new logo, which prominently features the five stars. The vast iconic image of the stars that unite us all is a perfect backdrop to our message. We captured authentic images of the region and its people along the way – including real staff and students of both campuses.”