Queensland real estate ad censured for treating women ‘similar to cattle’
Brisbane-based real estate agent NGU Real Estate has had one of its online property ads banned by the ad watchdog for portraying women “as being similar to cattle”.
The three minute YouTube ad included women partying on a boat, swimming in a pool, and performing a fashion show down the hallway of the multi-million dollar mansion featured in the promotion.
Lets assume that they also got the appropriate music licensing clearance – no doubt that Beyonce’s management and APRA would be interested in this.
I got bored watching that advert. Way too long. But. If they had some beefcake in it …
Worst music video ever!
Cattle? I tried to see the point, but couldn’t even get started on the comparison to Cattle.
I saw women of wealth and power assembling to have fun and enjoy female company. They arrive by boat which they operate and manage by themselves, they bathe together, they enjoy their freedom and wealth, in an all woman environment where men are merely security staff and entertainment.
Apart from showcasing some very expensive real estate, and a clutch of expensive toys, it shows young women having a great time in an atmosphere that is vaguely lesbian suggestive.
Apart from a very few, we are all sexual beings, it is not an exaggeration or a wildly creative suggestion, it is an irrefutable fact, that scantly clad women are very much more pleasing to look at than are scantly clad men, irrespective of the gender of the viewer.
Awful ad showing awful house will exactly the awful people who will buy it.
Sadly, I think they nailed the brief…but it ain’t for me.