F.Y.I.

Nib and Dentsu Creative ‘discover the potential’ of OOH billboards with new partnership

February 25, 2025 9:38

Nib and Dentsu Creative have partnered with computer program Folding@Home, using wasted computer programming power of OOH billboards to run medical simulations for the program.

The announcement:

Nib is using the computing power of digital billboards to help with vital medical research. Most digital billboards use only half of their CPU’s processing power. So leading Australian health brand nib and advertising agency Dentsu Creative have partnered with Folding@home and Alliance Outdoor to put that remaining 50% to work.

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