NIB shows Australians ‘how it should be’
NIB Health Insurance tells customers ‘how it should be’ in its latest campaign.
The 45-second commercial begins with a man walking on the beach before it jumps to a game show setting where he asks a woman “what’s not covered?”, with the answer being “DIY eye surgery”.
A dentist surgery, the cinemas and a hospital are all settings the man walks through while explaining how health insurance should be.
“Spending less time claiming on treatments and more on whatever,” the man says as he stands in front of people dressed as vikings and fighting.
The ad uses the tagline “simple, smart and value for money”.
Saatchi & Saatchi is NIB’s creative agency of record.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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