Nice initiative from Euro RSCG
If you’ve not come across it yet (and I only stumbled upon it via the joys of Twitter), the staff of Sydney agency Euro RSCG – who don’t usually tend to make a lot of noise – have come up with an interesting initiative.
The agency has created an online magazine called Constellation which is effectively a company newsletter.
The format is pretty friendly, arguably slightly more so than a PDF, and the content isn’t bad either.
There’s a provocative article by Peter Manianty, creative director for direct, who pleads with clients to stop changing copy – because it usually makes no difference to the effectiveness of the work. He urges them to “put down the red pen”.
But the thing that sets this newsletter apart is that it actually gives respect to the work of rival agencies. In the “I wish we did that” column, Euro RSCG’s ECD Rowan Dean flags up the Dare iced coffee work by BMF.
I’m looking forward to seeing the second issue.
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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It is good to see. Hate to be a pedant though – there’s a pretty average typo on p.6 – in the subhead for the Quantum Code case study. It’s never a good look to send something to clients or new business prospects that has a typo. Tends to raise unnecessary questions about quality control. (And it’s also a good example of why you should never let an Art Director draw their own type.) Not so “brillant”.
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Altho, I have to say that Mikey Gill is a bit of orright eh? speshallyy for a geezer
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I think every agency should applaud and recognise and bring to attention good work. We do it on our blog regularly……..
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