Nice use of the mo in print advertising
There’s an effective tactical ad for Artline pens in the S section of Sydney’s Sun-Herald today – but I wonder if the Movember charity will really get the benefit.
It’s a simple idea – buried within the social section is a right hand page that follows the same fonts and layout as editorial pages – except all of the people featured have had moustaches doodled onto their faces.
Only then do you realise it’s an ad for Artline to tie in with Movember with the message “You can make every month Movember” (You can click on the image to see it larger).
It was a clever joke, which certainly worked for me as a reader.
I saw this yesterday and thought it was for Movember. I didn’t realise it wasn’t editorial and did not even look at the strip linking it below.
I saw this yesterday and didn’t even realise the mo’s were drawn on until I read this article. I thought they were just fancy-dress accessories. Never even noticed the strip at the bottom. Shame. The idea is okay.
Excellent, love it!
great idea and clever to tie in with a cause in order to get editorial approval and engender some favour with target audience – although it’s a bit stinky that they’re not voluntarily donating to Movember – the PR people should have piped up….
Very clever. I saw another Movember related ad last week one from Veet in the Telegraph – “His Mo is for charity, what’s your excuse?” Made me laugh